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Skip to primary navigation Skip to main content Skip to footer Social Media Examiner | Social Media Marketing Your Guide to the Social Media Jungle Home Articles How To Clubhouse Instagram Marketing Facebook Ads Facebook Marketing YouTube Marketing LinkedIn Marketing TikTok Marketing View Points Expert Interviews Tools Videos Clubhouse Instagram Marketing Instagram Ads Facebook Marketing Facebook Ads LinkedIn Ads TikTok Shows Social Media Marketing Podcast Social Media Marketing Talk Show Our YouTube Channel MARKETING WORKSHOPS SOCIETY About Newsletter Events Social Media Marketing Workshops Social Media Marketing World Sponsorship Opportunities Podcast Sponsorship About results Sort By: Relevance Date No Results Search Search Online Workshops Sell More With Social Marketing! JOIN EVENT NOW! Social Media Marketing Industry Report In our 12th annual social media study (46 pages, 60+ charts) of 5,200+ marketers, you'll discover which social networks marketers most plan on using, organic social activities, paid social media plans, and much more! Get this free report and never miss another great article from Social Media Examiner. Enter your email to get our free report: Website LinkedIn Messages: What Marketers Need to Know by Louise Brogan / March 2, 2021 Want a more personal way to communicate with people on LinkedIn? Did you know that LinkedIn messaging has evolved? In this article, you'll discover how to use LinkedIn Messages to deliver text, video, and voice messaging to individuals or groups on LinkedIn, and how to manage your LinkedIn Messages inbox. LinkedIn Messages: What's New LinkedIn messaging has been around for a while, but new features are evolving to make Messages more valuable. For example, LinkedIn Messages now lets Continue Reading about LinkedIn Messages: What Marketers Need to Know → Facebook Conversions API: What Marketers Need to Know by Anne Popolizio / March 1, 2021 Wondering how iOS 14 and other pixel-blockers will impact your Facebook marketing? Did you know that the Facebook Conversions API can help? In this article, you'll discover how to set up the Facebook Conversions API so you can measure your Facebook and Instagram marketing activities. What Is the Facebook Conversions API? You may have noticed recently that Facebook has been sending up alarms about the upcoming iOS 14 changes and how they'll impact your ads. Here's the gist of what's going on. With iOS 14, Apple is making it much Continue Reading about Facebook Conversions API: What Marketers Need to Know → Content Marketing With Instagram: How to Build Demand by Michael Stelzner / February 25, 2021 Wondering how to use Instagram organic content to create demand for your products or services? Looking for wisdom on building your content strategy? In this article, you'll discover how to use Instagram content to generate greater interest in your product or services. Why Use Instagram for Organic Marketing and Selling? There are two primary reasons marketers should focus their time and energy on Instagram for organic marketing and selling. The first is that Instagram is still the king when it comes to direct message (DM) Continue Reading about Content Marketing With Instagram: How to Build Demand → How to Use Facebook Business Manager: A Complete Guide by Kristi Hines / February 24, 2021 Want to start using Facebook Business Manager? Wondering how it works for businesses? In this article, you'll discover how to use Business Manager to securely manage pages, admins, ad accounts, and more. Why Use Facebook Business Manager? The best reason to use Facebook Business Manager is to keep you focused on your work. When you log into Business Manager, you're taken directly to your business assets on Facebook. From there, you can access your pages, Ads Manager, and other business-related assets without seeing your personal Continue Reading about How to Use Facebook Business Manager: A Complete Guide → Social Audio: What It Means for Marketers and Businesses by Michael Stelzner / February 23, 2021 Wondering what social audio is and how it might impact your business? Is Clubhouse ushering in a new media frontier? In this article, you'll learn what marketers need to know about emerging social audio opportunities such as Clubhouse, Twitter Spaces, and Fireside. What Is Social Audio? Social media—traditionally seen as text, emojis, and videos—has a new component: social audio. While podcast audio has been around for some time, it's a one-way broadcast medium, meaning it's recorded for listening in the future. Social audio Continue Reading about Social Audio: What It Means for Marketers and Businesses → Learn How to Increase Your Engagement and Sales with Instagram, Facebook, YouTube, and LinkedIn. Experience in-depth live workshops! MARKETING WORKSHOPS EVENT NOW LIVE! LEARN MORE Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights by Naomi Nakashima / February 22, 2021 Want more people to watch your Instagram Stories highlights? Looking for tips that lead to more clicks and views of your highlights? In this article, you'll discover how to get more people to click on your Instagram highlights. ­­Why Optimize the Design of Instagram Highlights Covers? Instagram highlights brought evergreen value to Instagram Stories—a separate feed to which people could post content that would vanish 24 hours later. By creating highlights, you can move your otherwise-vanishing stories down into the center of your Continue Reading about Instagram Highlights Covers: How to Get More Clicks for Your Stories Highlights → Instagram Reels Strategy: What Marketers Need to Know by Michael Stelzner / February 18, 2021 Want to do more with Instagram Reels? Wondering how to enhance your Reels content? In this article, you’ll discover a strategy to promote your products and services using Instagram Reels. Why Use Instagram Reels for Business and Marketing? The last few years have seen a rise in video marketing, due in part to the popularity of platforms such as Snapchat and TikTok. Reels is Instagram's short-form video-based addition to that marketplace. Reels has an edge over Stories for two reasons. First, the editing features (music, Continue Reading about Instagram Reels Strategy: What Marketers Need to Know → How to Reduce Wasteful Facebook Ad Spending by Andrea Vahl / February 17, 2021 Concerned you’re wasting money on Facebook ads? Wondering which Facebook ads to turn off? In this article, you’ll learn how to identify ads you should stop spending money on. To learn how to reduce wasteful spending on Facebook ads, read the article below for an easy-to-follow walkthrough or watch this video:  #1: Cost Per Result When you're looking at your Facebook ad reports, the sheer number of metrics can be overwhelming. I recommend focusing your attention on one main number, your cost per result. Beyond that, there are a few Continue Reading about How to Reduce Wasteful Facebook Ad Spending → How to Use Facebook Ads to Reach Global Markets by Jack Shepherd / February 16, 2021 Need to reach a global audience? Wondering how to scale your Facebook ads across countries and languages? In this article, you’ll find tips to optimize your Facebook and Instagram ads campaigns for international audiences. #1: Translate Your Facebook Ads for Local Markets You probably have existing Facebook campaigns that are operating well in one country so you don't want to upset what's already working by adding new ad sets or even tweaking existing ad sets. To scale a campaign, duplicate it and translate the ads directly within Ads Continue Reading about How to Use Facebook Ads to Reach Global Markets → Worth Exploring: Facebook Marketing Help Explore More → Instagram Marketing Help Explore More → YouTube Marketing Help Explore More → Linkedin Marketing Help Explore More → Facebook Ads Marketing Help Explore More → Social Media Marketing Industry Report Get Free Report → Twitter Revue: Email Newsletters? What You Need to K...